Broken Link Building Produces Easy SEO Benefits

Broken link building is one of the easiest ways to improve a site’s profile in search engine results.

Advice on broken link building often overlooks one critical step in making it effective.

The advice often focuses on fixing external links that point to a site. That focus is only half the solution. The other half should focus on fixing internal links as well.

The term broken link building is a bit misleading. It might be better called broken link rebuilding, because that’s exactly what it does -- rebuilds broken links that can renew positive ranking signals for search engines that were lost after the links went bad.



Broken Link Building Produces Easy SEO Benefits