Google AdSense Alternatives Often Bring 6 Added Risks

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.

Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives.

The product provides not only the largest quantity of online ads in the world but often the highest-paying remnant ads. Google gives the publisher 68 percent of the revenue and keeps 32 percent for the selling, marketing and management of the product.

But for some sites, AdSense is not enough. They may have one of three reasons to look for an Adsense alternative:

They violated Google’s terms of service, got caught and were banned from using the product.
They have so much available inventory because AdSense RPMs can’t keep up with the high volume.
They want to replace the lowest-paying AdSense ads with higher-paying ads from another provider.

While some sites find alternatives that compete with AdSense on RPM, others may find that the following risks outweigh any benefit.

Google AdSense Alternatives Often Bring 6 Added Risks