SEO Risks May Lead to Poor Results, Dashed Hopes

Search engine optimization requires risk management like any other business initiative.

Managing expectations is one of the first steps in any risk management.

In the case of SEO, a typical business uses either internal staff or external vendors to implement the SEO program.

Whether the project manager is a vendor or internal staffer, it it critical that that person explain the risks to management or the business owner.

A great effort increases the probability of increasing SEO ranks. But certainly doesn’t exist.

Owners and managers should know that no vendor or staffer can guarantee results with an SEO project.

They also should keep in mind the following specific risks.



SEO Risks May Lead to Poor Results, Dashed Hopes