AdSense Matched Content Increases Page Views and Engagement

AdSense Matched Content gives a site another advantage with audience growth as online competition skyrockets.

What site publisher isn’t looking for a way to increase page views, pages per visit and visitor engagement?

Google’s Matched Content promises to deliver all three of these benefits.





AdSense Matched Content Increases Page Views and Engagement

Site Personalization Matters More to Advertisers Than Visitors

Site personalization is an essential part of any online advertising strategy.

It’s not just essential. It’s critical for long-term growth and even survival of traditional and online media companies.

Two companies that know this well are Google and Facebook. The two largest online advertising

Site Personalization Matters More to Advertisers Than Visitors

SEO Risks May Lead to Poor Results, Dashed Hopes

Search engine optimization requires risk management like any other business initiative.

Managing expectations is one of the first steps in any risk management.

In the case of SEO, a typical business uses either internal staff or external vendors to implement the SEO program.

Whether the project manager is a vendor or internal staffer, it it critical that that person explain the risks to management or the business owner.

A great effort increases the probability of increasing SEO ranks. But certainly doesn’t exist.

Owners and managers should know that no vendor or staffer can guarantee results with an SEO project.

They also should keep in mind the following specific risks.



SEO Risks May Lead to Poor Results, Dashed Hopes

First Site Priorities: Keep Efforts Free, Quick and Simple

The owner of a small business website should look for ways of growing it that are free, quick and simple.

The Internet is loaded with experts who talk about big ways of making money online, but they often leave out the cost and effort required to get there.

The Internet also is loaded with services for sale that are beyond the reach of a small business.

Even worse, some businesses end up paying thousands or even tens of thousands of dollars on something they could have bought for hundreds of dollars instead. That statement is not an exaggeration. I have talked to the owners of many such companies.

In some cases, certain products and services are even available for free.

Time and money are two of the most precious resources available to a small business owner. Each one must be used carefully to maintain the business if not grow it.

First Site Priorities: Keep Efforts Free, Quick and Simple

Website Management Needs SCost Controls in Slowing Economy

Smart website management requires a balance of both revenue and expenses to achieve a healthy profit and healthy growth.

When the economy is growing strongly, it is of course much easier to grow revenue as well.

Businesses spend more on advertising, they make more money and they often increase their advertising budgets in response to their growth in revenue.

Websites that rely on advertising for most if not all of their revenue will benefit greatly from this increase in advertising.

They may even be tempted to increase their expenses by using the profits to invest in content, people and technology.

So revenue in a strong economy drives growth and brings the expenses along with it.
When Expenses Lead Revenue
But the opposite is true as well when the economy starts to slow. It is especially true during a recession like the deep downturn in 2008.

When economic and advertising growth begin to moderate, they put pressure on the bottom line for websites.

When those slowing growth trends turn into declines -- especially deep declines -- it becomes time for a much greater focus on strong cost controls.



Website Management Needs SCost Controls in Slowing Economy

Google AdSense Alternatives Often Bring 6 Added Risks

Google’s industry-dominating AdSense product provides online publishers with enough paying ads to fill an entire site.

Some sites use AdSense to fill remnant ad space that hasn’t been sold to direct sales clients. Other sites are entirely filled with AdSense. Still more use the product with AdSense alternatives.

The product provides not only the largest quantity of online ads in the world but often the highest-paying remnant ads. Google gives the publisher 68 percent of the revenue and keeps 32 percent for the selling, marketing and management of the product.

But for some sites, AdSense is not enough. They may have one of three reasons to look for an Adsense alternative:

They violated Google’s terms of service, got caught and were banned from using the product.
They have so much available inventory because AdSense RPMs can’t keep up with the high volume.
They want to replace the lowest-paying AdSense ads with higher-paying ads from another provider.

While some sites find alternatives that compete with AdSense on RPM, others may find that the following risks outweigh any benefit.

Google AdSense Alternatives Often Bring 6 Added Risks

Broken Link Building Produces Easy SEO Benefits

Broken link building is one of the easiest ways to improve a site’s profile in search engine results.

Advice on broken link building often overlooks one critical step in making it effective.

The advice often focuses on fixing external links that point to a site. That focus is only half the solution. The other half should focus on fixing internal links as well.

The term broken link building is a bit misleading. It might be better called broken link rebuilding, because that’s exactly what it does -- rebuilds broken links that can renew positive ranking signals for search engines that were lost after the links went bad.



Broken Link Building Produces Easy SEO Benefits

Should You Sell Ads on Your Website?

Many publishers reach a point where they wonder if they should sell ads on their own websites.

They often already make money by displaying ads from Google AdSense, Media.net and other vendors on their sites.

They might decide they are not making enough money and want to increase their total revenue.

These publishers often have tried other forms of easy advertising such as affiliate marketing and found that it doesn’t pay well.

Whether or not someone should try selling their own ads will depend on the answers to the following questions.

Should You Sell Ads on Your Website?

Is YouTube SEO Worth the Effort?

Using YouTube to promote a related Web site is often a good use of time. Using YouTube strictly for building that site's SEO is not.

For many years, YouTube publishers could add a link in the description that displays underneath the video, and the link would be do follow. A do follow link means that the landing page on the receiving end of the link receives benefit from search engines.

Google turned those links into no follow as part of a wide effort to eliminate "unnatural" link building.

The end result is videos with no follow links that provide sites with traffic if people click on the links. Otherwise, the receiving site no longer received any SEO benefit.

Some experts argue that it's OK to have some no follow links because a site's link profile should not consist only of do follow links. The search engines will become suspicious that the site is creating unnatural backlinking and may penalize it.

From that point of view, maintaining a no follow link in the video description remains a good thing.

So instead of focusing on a link for YouTube SEO, why not focus on maximizing the presence of links to generate more clicks?



Is YouTube SEO Worth the Effort?